At Appwrite, I'm responsible for leading both the product and branding teams at Appwrite, an open-source backend-as-a-service (BaaS) platform designed to help developers build secure and scalable applications. In this role, I oversee the product development lifecycle, from research and user insights to design and implementation.

Guiding the product team, I ensure that Appwrite's features are aligned with user needs while staying ahead of industry trends. This includes leading extensive research efforts, working closely with users, and refining the product roadmap to drive innovation and scalability.

In addition to product development, I led Appwrite's rebranding initiative, working to refine the company’s visual identity and messaging to better reflect its values and vision.